That was one of the big drivers of the revenue growth, because we frontload the marketing expense when realizing that in the second quarter.Our continued focus and execution around our four point strategic plan have fueled our growth and enabled us to achieve our eight consecutive quarter of year-over-year revenue increases.Dawn M. Zier to Join Nutrisystem as President and Chief Executive Officer.
Nutrisystem CEO tap dances around corporate changeMIRAMAR, Fla., June 19, 2015 (GLOBE NEWSWIRE) -- Spirit Airlines (Nasdaq:SAVE) announced today that its shareholders have elected Dawn M.
Dawn M. Bennett | Sonicwb Wikia | FANDOM powered by WikiaOn a percentage basis, marketing expense was 23.5% total revenue versus 23.4% in the second quarter of 2014.We are attracting more customers to our brand at our targeted marketing efficiency through expanded media channels.Sixth, expand into new customer segments fueled by production innovation.The table attached to this earnings press release include reconciliations of the non-GAAP financial measures to the most directly comparable GAAP financial measures.
IN THE COURT OF CHANCERY OF THE STATE OF DELAWAREConsequently, customers chose the programs that demand higher prices and because these programs have higher customer satisfaction, length of stay also improves.I would like to turn the floor back over to management for any closing remarks.We have recently hired several key executives to drive product innovation in both the direct and retail businesses.
Get full contact details for Dawn M Zier in Pleasantville, NY instantly.We have more products on the shelf, more repeat purchases and additional point of distribution.We continue to make measurable progress on each of the four strategic pillars we announced just over two years ago.Get full contact details for Dawn M Zier in Hopewell Junction, NY instantly.Our mission is to help people lose weight in a way that works for them, so they live healthier and happier lives.In Q2, we also introduced a new program Uniquely Yours which gives customers the ultimate flexibility in food choices allowing them to choose between grab-and-go and fresh-frozen menu options with no restrictions.
Dawn Michelle Bennett (born December 13, 1992) is an American voice actress affiliated with.As we focus about our lead generation and conversion, we are able to expand television spend profitably.Following Mike, Keira will provide insights around our key marketing initiatives as well as some of the industry trends we have been watching.As we annualize them, we saw some of the margin expansion was due to that.Nutrisystem is making these statements as of July 29, 2015, and assumes no obligation to publicly update or revise any of the forward-looking information in this announcement.One, though TV viewership by our target customers is relatively stable, consumers are increasing their activity on digital panels, particularly Facebook and screening services.As planned, the increase in dollars is largely driven by labor-related expenses and increased commissions tied directly to orders along with the investment spend to drive growth in 2016.
So, we expect gross margin for the year to grow on a year-over-year basis.Finally, we redesigned the site to be easier to use and be more consistent with the look and the feel of the brands.Year-over-year second quarter revenue increased 17% to 130 million compared to 111 million in Q2 2014.Dawn Michelle Bennett (born December 13, 1992) is an American voice actress affiliated with Funimation.Search our database of over 100 million company and executive profiles.
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Breaking Dawn - Simple English Wikipedia, the freeBennett has played in voice over roles in cartoons, TV, movies, video games and more.Please upgrade your browser or use a different browser, such as Google Chrome.Two, these marketing fundamentals from our direct to consumer ecommerce business by focusing on key levers that will accelerate growth.And the Uniquely Yours can capture greater share of the market that values Fresh.
Dawn M. Bennett | Wiki & Bio | Everipedia, theSo we had success in on-boarding new customers in the second quarter.Our next question comes from the line of Frank Camma with Sidoti.
In addition to the GAAP results, Nutrisystem will provide certain non-GAAP financial measures on this conference call.We are also know that our fresh-frozen program, but at a higher price than our traditional program, are quickly becoming one of our most popular selections and that customers tend to stay longer on these programs which drives additional revenue.Factored into our guidance are investments in the second half of 2015 that we believe will position us for growth in 2016.We continue to believe reactivating former customers will be a driver of growth in future years.For the full year 2015, we expect marketing as a percentage of revenue to modestly increase as we continue to test new media outlets to expand our customer reach in both the direct and retail channel.I will now turn the call over to Mike who will walk through the second quarter results and discuss our third quarter and increased full year 2015 guidance.
We will share more with you on the Q3 call as retail is locked in those plans for diet season 2016.In addition to Uniquely Yours, which I just mentioned, we are excited about the program that we will be unveiling for diet season 2016.So for the second half, I would assume 34.5%, really 34.4% is what we put in the press release.Stock Screener: Stock Research Center - Use the stock screener to search stocks by industry, index membership, share data such as price, market cap, beta, sales and.